1, Recency effect: a recent or last impression have strong influence on human cognition, the results are often regarded as a summary of the process.
2, Beauty is good effect: for a person who looks handsome and beautiful, it is easy to think that other aspects of his or her are also very well. Once base on the emotional impression, it often stray from the truth.
3, Luvis theorem: to be humble is not to think yourself as bad as possible, but do not want to think themselves at all; if they think them to be very good, then it is very easy to think other peole as very bad.
4, position effect: Social psychologists have conducted a pilot - in convening the meeting they let people free to choose seats, after a short break then to re-enter the indoor for seating, after five to six times and they found that most people choose the seat they first sit on. Those who identified themselves do not want to change it easily.
5, Hedgehog Theory: hedgehog to move closer to each other for seek of warmth in the cold weather, but they must maintain a certain distance from each other to prevent hurt. Important way to maintain a close relationship is to maintain the proper distance.
6, Steiner theorem: where to say less, and where to hear more. Only well to listen to others, then better express their own.
7, amino acid composition effect: the eight amino acid composition of human proteins, as long as there is a lack of one of the content, the other seven will not be able to synthesize protein. When missing one is not ok, then the "one" is everything.
8, MiG -25 effect: the jet parts that the former Soviet Union developed for a number of MiG -25 fighter are backward in comparison with the United States’, but the designer considered the overall performance, so it can lift, speed, emergency response, etc. and became a world-class. The so-called best overall is the combination of individual.
9, running-in effect: the new assembly machine, through a certain period of use, the friction on the surface will be closer together; in order to achieve a complete fit, requiring both sides to make the necessary giving up.
10, the authority imply effect: a chemist said he will test the speed of a bottle of odor propagation, 15 seconds after he opened the bottle, the front students raised their hands, said they smelt. The back students put up hands one after another, saying they smelt too. In fact there is nothing in the bottle. Superstition is gullible, blindly will follow blindly.